Brand History: the Retro air Jordan shoe line is a shoe design that is owned and produced for Michael Jordan by Nike’s Jordan branding. The shoe line was first introduced in 1984 that was created with a design to match the Chicago bulls which was the team Jordan played for. The shoe designs are created with unique style, symbols, and a different design to show of Jordan retro collection from the start of his career to after his retirement. On every shoe shows the legendary jump man logo that is
When searching for artifacts i came across this ad “Air Jordan VII Sneaker Bugs Bunny Ad” on youtube, at first i watched it for a purely entertainment reason but after watching i realized this is something someone who is a marketing director would come up. I'm` going into marketing and this is what i plan on doing as a career so this was the perfect artifact to break down. Tv ads do not need to take a serious tone when reaching out to their audience and this is exactly what is done in this ad. When
Basketball is currently one of today’s most popular and influential sports, with millions of people who play it all around the world. Professional basketball is also a growing platform. According to Forbes the NBA has ranked in as much as 5.9 billion dollars of generated revenue in recent seasons. The NBA has made a reputation for being one of the most innovative and growing professional sports leagues in America, including a good number international players hailing from 37 different countries (McFarlane)