Jordan Brand History Essay

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Brand History: the Retro air Jordan shoe line is a shoe design that is owned and produced for Michael Jordan by Nike’s Jordan branding. The shoe line was first introduced in 1984 that was created with a design to match the Chicago bulls which was the team Jordan played for. The shoe designs are created with unique style, symbols, and a different design to show of Jordan retro collection from the start of his career to after his retirement. On every shoe shows the legendary jump man logo that is placed on every Jordan merchandise to show off his branding. Even with Jordan being retired, his legacy still continues on for those who want to wear Jordan’s branding so they can represent the icon as the greatest player to ever play the game of basketball.…show more content…
Jordan’s brand is recognizing the best player to ever play the game of basketball and people wear it to show it. His shoes show the love of the game and targets an age range from 15 to 25 years old. Jordan products is created for anyone who wants to represent the game of basketball and which is why the Jordan brand has shoes sizes for toddlers and up. Competitors: Jordan shoe brand competes with the same competitors as Nike shoe products sense Jordan is a branch of it. Its top competitors are Adidas and under armor. Other competitors of the brand are converse, puma, and new balance. Design: Jordan’s original retro shoe collection consisted of 14 different shoes. Each shoe has its own design that was created through Jordan basketball career. Jordan played 15 seasons in the NBA and created a shoe for each season to create a new look for his shoe collection so that each shoe has its own historical background from that season he played in. Now after Jordan’s retirement he continued to grow his collection of shoes from 14 to 23 shoes total which represents his jersey number. The Retro collection is also called the 23 collection for his jersey number 23 and 23 pairs of

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