Over the last 40 years, the representation of women in the media has changed. In the past women were often seen as the ‘damsel in distress’ or the ‘prize’ for the main male protagonist however over the years women have gradually progressed from being seen as weak and helpless to being strong leading characters in the media - this change reflects on how women have also gained more authority and respect in society. Originally, before the 1960s, women represented in the media all had similar characteristics