That way a several deceptive marketing techniques are used in one commercial. The situation seems to be even worse, concidering the fact, that McDonald’s for decades was investigating children’s preferences and has even more to apply in its promotion. In expectation of McDonald’s shareholder gathering in February 2011, Corporate Accountability International initiated a campaign to fire, the clown mascot for the last 50 years, Ronald McDonald, and make the restaurant stop marketing aimed at children