with the idea that you influence others; however, that does that make it their responsibility. Tiger Woods, named one of the most talented golf players of all time until a sex scandal nearly ruined everything that he worked so hard to accomplish. The media can be harsh as well as the public in the event that one who is held in high esteem falters. Athletes like Tiger Woods have been caught in
This was done due to social analytics. The amount of negative data received from social media sites with reference to tiger woods escalated in December 2009 (Abbasi, 2012). The amount of buzz relating to his sponsors also increased by 4%-7%(Abbasi, 2012). Accenture went from having 0% in negative comments to 35% in negative comments about the brand, which then dropped to 22%
Deciding on the best promotional strategy varies based on the type of company and the audience they are trying to reach. The company must use all the elements of the marketing mix which consist of segmentation, targeting, position and messaging. This paper will compare and contrast the promotional and advertising strategies of Nike and Adidas which are the two largest sports apparel companies in the world. Both companies have an extensive line in footwear, apparel and accessories. Nike was founded in