LEGO Group, the world’s fifth-largest manufacturer of toys (Mortensen, 2015), having creativity, quality and fun as their brand values. In 2004 LEGO confronted important annual losses and a decrease in brand recognition, mainly because of their unsuccessful brand/product diversification strategies in the early 90’s. Changes were introduced cutting production costs, involving customers in product developments and integrating digitalization. The cost-reduction strategy recovered growth and stability;
Case: the LEGO Group: Publish or Protect? Publish, Patent or Trade secret? Introduction: The LEGO Group are maintaining their competitive advantage through two main direction which are having more intelligence modular design and product introduction, such as new product line and having manufacturing process innovation that can reduce cost, shorten manufacturing cycle and improve the product quality. For manufacturing innovation LEGO are introducing new technology into their process. The project
eliminate waste and continuously improve the Company processes (quality, lead time and costs). The four principles of lean operating systems are elimination of waste, increased speed and responses, improved quality and reduced costs. For example, overproduction, waiting time, transportation, processing, inventory, motion and defects are wastes, and the company can eliminate these wastes. Concerning the increased of speed and responses, if the company wants to improve common goals, physical materials
The development and growth of the Australian animation industry has increased exponentially over the last one hundred years, with recent improved technology and high demand resulting in successful studios achieving international acclaim. One such studio is ‘Animal Logic’, a Sydney based animation company whose success has helped the industry gain visibility and changed social attitudes towards animation as a legitimate art form and business. Animal Logic was established in 1991 with only ten people
Anderson et. al. (2015) concludes effectively and deliberately that social innovations are “new solutions to social challenges that have the intent and effect of equality, justice and empowerment”. The figure 1 below classifies the 10 types of social innovation distinguished by the theory of modal aspect (Wigboldus, 2016). The socio-economic and socio-political (policies)