CHAPTER: 1 INTRODUCTION 1.1 INTRODUCTION OF THE TOPIC BROAD AREA OF THE STUDY Consumer awareness of covering the customer the impression that awareness and consciousness about the company or its products. Customer perception is usually affected by advertising, reviews, public relations, social media, personal experiences and other channels. Perception is broader. It is a complex process, and the fact that a person in which to stimulate the surrounding tissue and has a meaning to it. Perception describes
According to Jorgenson (2005), Japan’s modern economic history has its roots in the founding of the Meji government in the 1860s which emphasized the westernization of the previously closed-off country. Japanese industrialism started with the textile industry, the most
When the consumers see that the product attributes of luxury brands and that of counterfeit products are somehow closely similar they are likely to buy counterfeits where the financial risk is also low. However, another study shows that luxury brands are not concerned about the availability of counterfeits in the market (Wiedmann and Hennigs 2013). Since, they believe that the availability of counterfeits does not make the luxury brands less desirable in fact they helps