1. A completed set of analysis: PEST ANALYSIS: Political: - Inbound logistic – due to lack of experienced personnel in importation and customs operation. Economic: - The operation of Australian Hardware is an area of strong value-add, with the state of the art management Information System (MIS) forming part of Australian Hardware infrastructure. Social: - Marketing and sales is a strong point. The marketing communications and promotions mix seems to be working well, particularly with the
External Environment Analysis The country that the Old Town White Coffee intended to expand to is Thailand. Thailand is countries that are still in a development stage which is good for the Old Town White Coffee to expand their business in. In order for the Old Town White Coffee to expand their business in Thailand, the company will have to make some research through the PESTEL analysis. The word PESTEL is made up from 6 different kind of analysis which is Political, Economic, Social Cultural, Technological
retailersglobally.SWOT of Coca ColaCoca cola is a brand which is present in households, shops, hotels, offices, etc. You name it, andthe place would have heard of Coca cola. Coca cola has many products in its arsenal. Here is theSWOT analysis of Coca cola.Strengths in the SWOT of coca cola1.Brand Equity– Interbrand in 2011 awarded Coca cola with the highest brand equityaward. Coca cola with its vast global presence and unique brand identity is definitely oneof the costliest brands with the highest brand
facilities such as 24 hours wireless Internet connection, IDD telephone, mini bar, coffee and tea making facilities, rainforest showers and bathroom toiletries. It provides the guest with an exclusive service and full range of facilities to cater their needs such as gourmet dining as well
COMPANY REPORT STARBUCKS MARKETING ANAIYSIS BBA-IB Batch 2012-2015 Amity International Business School (AIBS) Amity University FACULTY GUIDE: PROF. V.P KAKKAR MADE BY: SHEETAL BUDHIRAJA A1833312032 CERTIFICATE OF ORIGIN This is to certify that I, Ms Sheetal Budhiraja, a student of Under Graduate Degree in BBA (2012-2015, Amity School of International
I. Executive summary Drip & Dry is a Laundromat that combines both Laundromat and coffee shop services. It is located in Portland, Maine. Drip & Dry recent customers are people, who are in the ranges between 18-51+ years old. Drip and Dry is thrilled to expand by providing variety of food options. Specifically, there is a need to provide lunch and dinner options. For example, Drip & Dry can provide sauce, sandwich, soups and other food options to the customers. Like other businesses, Drip & Dry
external factors can be represented across the following areas: Technological, Natural, Economical, Regional, Political, Social, Religious and Natural Forces (RF). When analyzing external factors the PESTEL analysis method is the most common and appropriate (RF). I will use the PESTEL analysis method to address the following factors: Economical Factors: Interest rate, tax rate, economic growth, exchange rate, those are the factors related to economic environment. (Hollensen, 2007). As the McDonalds
TABLE OF CONTENT BACKGROUND BUSINESS GOAL CORPORATE GOVERNANCE STOCK PERFORMANCE SWOT ANALYSIS FUTURE PROSPECT BACKGROUND BUSINESS Suppliers and employees working together toward a common goal is what makes McDonald’s the world’s leading quick-service restaurant brand. • Franchisees bring the spirit of entrepreneurship and commitment to communities. • Suppliers are dedicated to highest levels of quality and safety. • The company facilitates learning and sharing across
Value Chain Analysis Inbound Logistics Raw Vegetables are purchased from a defined supplier as well as local grocery stores. Meat and dairy are purchased through backwards vertical integration process. An example of backwards vertical integration is purchasing a farm to supply food and eventually becoming of a business of its own. Once the business is established, McDonald’s will purchase a new farm. This is done to ensure they are receiving the best quality and to reduce costs. Coco-Cola is the
the threats into consideration someday it would fail. They should find a new distribution policy, unique and different advertisements; thus to find a new strategies which would raise and heighten Lipton ice tea products in the Lebanese market. SWOT Analysis Strengths: Every product in the market has its strengths which identify its uniqueness when facing all the competitors in the market. Lipton Ice tea has a good distribution, has a health and wellness benefits, has a good corporate image, and