odel names are among the best known in the industry. The Company distributes approximately one-half of its exported units through its wholly owned subsidiaries in Germany, Japan and the United Kingdom, which allows the Company flexibility in responding to changing economic conditions in a variety of foreign markets. While definitive market share information (engine displacements in excess of 751cc) is not available in many foreign countries, the Company believes it holds an approximate 11% market share in the European markets in which it competes and a 22% market share in the Pacific Rim.
Marketing Mix
The Sportster, first introduced in 1957, the Sportster is Harley-Davidson in its purest form. It is an uncompromising exercise in getting…show more content… Following Eagle mark’ssuccess in achieving our initial goals, Harley-Davidson acquired essentially full ownership in November of 1995 to fully benefit from future growth and value creation. Eaglemark was established to better meet the financial needs of Harley dealers and owners, while producing attractive returns. We use the name Harley Credit and Insurance, rather than Eaglemark, to build on the loyalty customers have for the Harley-Davidson brand. Consistent with the brand's image, our services aim to provide real value to customers through one-stop shopping, fast personal service, competitive terms and a thorough knowledge of the products we finance and insure. Harley isincreasing promotional efforts toward the non-riding public, to attract them into their dealerships. The majority of their advertising comes from bike rallies and special events that are held that are held across the Country. Rallies draw between 5,000 and 10,000 people. The majority of the attendants are Harley owners. Harley Davidson as an organization does very little mainstream…show more content… And after the research I found that the assumption is correct because the high income class people buy this bike for their social status and hobbyists buy for their hobby.
This was the 2nd assumption that Main Purpose of buying Harley Davidson is for pleasure and high social status. And after the research I found that the assumption is right because the high income class people buy this bike for their social status and pleasure.
This was the 3rd assumption that Buyers of Harley Davidson are motivated by Friend circle & Community. And after the research I found that the assumption is right because many of respondents in the research were encouraged and motivated by the friends / colleagues / family members / community people.
This was the 4th assumption that Advertisements does not have any motivation on buyers. And after the research I found that the assumption is wrong because most of the respondents in the research were saying that they have followed Harley Davidson even when it wasn’t available in India. The Brand Is a Legacy and Its Advertisement and Tag Lines are known World