Royale Bintang Case Study

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Introduction of the Industry Royale Bintang is a four star hotel which was opened in May 2014 on the island of Penang. The hotel is apart of a heritage building that was built in 1892. This building portrays the British colonial architecture that is found in Penang. It is still modern however the design and structure of the hotel maintains the colonial style. This hotel has 180 rooms and 11 different room categories. Each guest room provides the guest with facilities such as 24 hours wireless Internet connection, IDD telephone, mini bar, coffee and tea making facilities, rainforest showers and bathroom toiletries. It provides the guest with an exclusive service and full range of facilities to cater their needs such as gourmet dining as well…show more content…
There is an airport shuttle that runs from the hotel. There is an airport shuttle that runs from the hotel. SWOT ANALYSIS: Strengths: • Prime Location -Close to many tourist attractions -Close to jetty , convenient for tourists to travel • Free Parking -Guests do not have to worry about not being able to find a place to park • Interesting pre-war architecture and setup yet modern -Able to attract more guests based on looks Weaknesses: • Buffet selection is fairly average -Breakfast choice is limited • Pool -Small pool and has no feel of privacy -Located next to the restaurant • Poor housekeeping -Carpet not properly vacuumed -Towels and Robes not replaced with new ones sometimes Opportunities: • Easily located hotel for tourist that come and go from the jetty • Rapid Penang Headquarters is nearby the area for easy transports • Attracts more guest due to the many hawkers and good food nearby the hotel Threats: • Competitor Hotels Nearby -Seven Terraces , Coffee Atelier , Armenian Street Heritage Hotel , East Indies Hotel etc. • Plenty of food outlets nearby which can potentially affect the customers to dining outside instead of the restaurant of the

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