6.0 PEST Analysis Although easy to remember and easily forgotten by firms in developing a long-term strategy, a “PEST analysis” is an acronym for analyzing the external environment (political, economic, sociological/demographic, and technological) and setting the stage for strategic planning. Also known as “environmental scanning,” the PEST analysis reviews the environment of a market—whether emerging or existing—and provides a snapshot of the external situation that may impact an industry or the
INTRODUCTION Viper Construction Specialist is a start-up construction establishment located at main Gulshan-e-Iqbal in Karachi. VCS expects to catch the interest of a upper class and upper-middle class customer base with its broad design of bungalows. The company plans to build a strong market position in the town, due to the mild competitive climate in the area. In this business we buy the plot of 1500 yards at main Gulshan-e-Iqbal at the corner side and divide it into three further sub-plots of
factors expected by the consumer while purchasing concrete. In this project descriptive research have been used and observe how brand image of ACC has influenced people to purchase concrete products from this company. Concrete is a mixer of aggregate, cement, sand, admixture and water. In present time customers prefer Ready Mix Concrete because it is easy, no need of storing raw materials and the strength of the concrete is higher and excellent. But there are many competitors in this concrete
NISHAT MILLS LIMITED INTERNSHIP REPORT SPRING: 2014 NISHAT MILLS LIMITED BHIKKI SUBMITTED BY STUDENT ID: MC120401511 STUDENT NAME: SHAFAQ MUSTAFA KHAN SESSION SUBMISSION DATE 4th August 2014 VIRTUAL UNIVERSITY OF PAKISTAN Acknowledgement: I want to explain that I have completed my internship at Nishat Mills limited which was on 12th of May 2014 and completed on 27th of June2014 by the grace of Almighty ALLAH. I am very much grateful to Almighty Allah that by the grace of Him