Speaker: Teaching Taco Bell’s Canon is written through the eyes of James E. Courter, a retired college professor who believes in the importance of reading regularly. Courter is comical about the situation, but at the same time, he is ardent about making this issue known, and finding a solution.
Occasion: Courter realizes that his students often incorrectly write common phrases and sayings. The students literally write what they hear, which leads Courter to believe that a lack of reading is the cause.
Audience: Courter envisioned teachers to be the receiver of his message, since he wants to make known the fact to teachers that students do not read enough.
Purpose: Courter argues the importance of reading, and he hopes that his piece will