Contents Executive Summary IV CHAPTER 1 1 Introduction 1 Counterfeiting in Asia 1 Counterfeiting in Pakistan 2 Scope of Work 3 Objective 4 CHAPTER 2 5 Literature Review 5 Price 16 Value Consciousness 16 Brand Awareness 17 Social Influence 18 Gap Analysis 19 Theoretical Framework (Figure 1) 20 Hypothesis 21 CHAPTER 3 22 Methodology 22 Chapter 4 23 Findings and Analysis 23 Research Results 23 CHAPTER 5 30 Discussion and Implication 30 Managerial
with various food items like French fries, burgers, chips, sandwiches, and also as a base for other sauces. Earlier, this ketchup was thin and watery; it is now available as a thicker sauce. The global ketchup market is growing rapidly. Tomato is a major ingredient for any ketchup or sauce because of its various health benefits. • The global tomato ketchup market is gaining maximum share from the US and Europe and also growing in Asia Pacific and Middle East. This market is expected to reach USD 3
previously resided in the former capital, is now transferred to the Atyrau and Aktau. Astana is now the capital and political center of the country, its population is 776,000 inhabitants. The city is expanding rapidly and is preparing to become a major center of the country, with the support of the President of Kazakhstan, Mr. Nazarbayev. Astana will host Expo 2017, which should raise the interest of the international community to the country and improve the reputation of
the required protocols and achieving success. In developing countries, like South American nation, most of the enterprises are SME
EXECUTIVE SUMMARY: This project is performed at ACC concrete ltd, Bangalore. The project focuses on studying the effect of brand image on ACC concrete mix. This project will show ACC concrete ltd an insight into the market and try to find the major factors expected by the consumer while purchasing concrete. In this project descriptive research have been used and observe how brand image of ACC has influenced people to purchase concrete products from this company. Concrete is a mixer of aggregate