Strategies In The 2012 Election

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In recent years, the ultimate goal of political campaigning is to persuade voters by means of defaming and discrediting the opponent. It has become a common strategy in the 2012 election in which Barack Obama and Mitt Romney are the Democratic and Republican candidates for the election of 2012. More than half of the political advertisements in the 2012 election have been negative. The strategies used throughout the campaign have proven to be effective because they challenge and threaten a candidate’s ability to perform efficiently as president of the United States. Another obstacle the candidates may face is being questioned of their moral values. Knowing the candidates moral values affects his/her votes at the time of the election immensely.
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