Siemens Strategic Management Strategy

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Company overview: Siemens is a worldwide well-known organization which focuses on electrification, automation and digitalization. The company is headquarted in Berlin and Munich. It is also one of the leading producers of energy-efficient, resource-saving technologies, and on the largest suppliers of power generation and transmission systems and medical diagnosis. Siemens plays a pioneering role in solutions of infrastructure and industry. From September, 2014 it had around 343,000 employees in more than 200 countries worldwide. In fiscal 2014, it generated revenues of 71.9 billion euros from continuing operations. (Siemens AG, 2015) Strategy: "Responsible, excellent and innovative – these are the values that define who we are and what we do.…show more content…
It also focuses on the activities that the company will concentrate on in years ahead. Its overriding goal is to continuously improve its performance "vis-à-vis" the markets and competitors while developing their long term value. Siemens AG wants to release the power of its integrated technology company, for instance by continuously increasing the environmental portfolio and keeping a stable profit growth. This will happen by expanding the highly diversified service business and also by strengthening its position in the booming markets of emerging countries. The entrepreneurial vision contains all of those strategic factors. As a leader in electrical engineering, it was a major force of industrialization. Their leading spirit is the reason of their global powerhouse they are nowadays. And they are moving towards breaking a new ground in energy efficiency, the key of intelligent infrastructure, industrial productivity, affordable and customer-oriented…show more content…
Besides the technical feasibility solutions, customers are focusing more and more on financial support of their investments. Siemens now is encouraged to enter new business opportunities, support acquisition of new customers and strengthen existing business relationships with financial decision-making. For the effectiveness of the balance sheet, financial solutions for Siemens' projects and products are provided. Also a new way for business ideas are opened, for instance pay-per-use financing models and public private partnerships, in addition to signal confidence to the market through long-term risk
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