Today’s world is in the “Digital Age.” This period began in the “1970s with the introduction of the personal computer,” and has since continued with other technological developments that reinforce “the ability to transfer of information freely and quickly.” As these innovations become more common, the expectations of the general public have shifted to demand an individualized fast pasted connection with media, in addition to wanting the option to participate communally. As changes occur, industries
Goffman argues that these poses have nothing to do with biology or natural traits but rather with how our culture defines feminine and masculine (Goffman, 1979). Goffman’s theory of gendered advertisements (1979) is broken into six main areas for analysis. The first of these being “relative size” i.e. the social weight of the advertisement in power, rank and authority (Cabrillo, NA). Erving Goffman argues that the positioning of bodies, displays appropriate social roles for the genders and that a
Also the property related laws were also altered accordingly. The feminist movement resolved the dilemma on the importance of gender analysis and the possibilities of how women should be treated. Thus the feminist movement actually provided the correct guidance of how women should be treated and laid the foundation of women empowerment . Discrimination against women There has always