Panera Bread Essay

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According to the Business Dictionary key success factors is defined as, “the combination of important facts that is required in order to accomplish one or more desirable business goals.” (Business Dictionary). For Panera, important factors in accomplishing business success is providing good food in a timely manner, providing a customer “experience” that is positive and providing value. This is standard across the specialty food /fast casual food places. Panera strove to make itself a recognizable brand name across America. Panera used their platform using their artisan breads and baked goods to create an identity and built on that to create a unique dining experience. (Thompson, Peteraf, Gamble, & Strickland, 2012). Since their target market was urban workers and city dwellers their fare had to appeal to those people.…show more content…
This demographic also takes ethical purchasing into consideration when making spending decisions. The fact that Panera has their “pay what you can” concept and also much lauded program where all left over bread goods are donated to homeless shelters, this provides an ethical component that appeals to their target demographic. Identifying the key success factors within their industry and how they marry up to Panera’s goals enables Panera to stand apart from the other competitors in their industry with a unique brand.Apply the Five Forces Model of Competition tool to analyze the industry the company is in.1. Competition/ Rivalry in the industry – For Panera there is competition in the industry. The fast casual food establishments is a crowded industry. Chipotle, Einstein Bros, Freebirds and

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