Packaged Food Case Study

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Packaged or Convenience Foods This segment of food category comprises of all kinds of bakery products, ready-to-eat snacks, chips, namkeens (salted snacks and savouries) and other processed foods/ snack foods. The market size of these confectioneries is estimated at US$ 484.3 million which is growing at the rate of 5.7 per cent per annum. Biscuits have a large market of US$ 373.4 million, growing at 7.5 per cent per annum. Other products also like bread, chocolates are also growing at a significant rate. There has been a huge demand for Indian snack food (Ready-To-eat) in overseas markets. The exports markets of these products are estimated at US$ 33.4 million and are growing at around 20 per cent annually. The packaged food industry in India has around over 60,000 bakeries, 20,000 traditional food units and several pasta food units. In the past decade several varieties of new biscuits & confectionery units, soya processing units and starch/glucose/sorbitol producing units have come up. Multinational Companies are fastly coming up in the confectionery and cocoa based products areas. The aerated soft drinks industry in India comprises over 100 plants…show more content…
India is addressed as the ‘Food Bowl’ of the world which may not be a fallacy (Figure 1.1). The production of food in India has shown a steady growth in the recent past and according to the Ministry of Agriculture of India, the trend will continue in the coming decade. The growth for food sector in India can be attributed to diverse habitats it offers. The country has rich spectrum of congenial climatic conditions for almost all types of agricultural produce in every states. There are vast spans of arable land (161 million hectares) and immense acreages under irrigation. The diverse climatic conditions and land types make it feasible for the production of varied types of crops all the year

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