Meaning Of Ethos Pathos Logos

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What is logo and why do we use it? We encounter hundreds of logos from billboards and in products. Logos are small yet a very effective tool because a logo impresses itself upon the conscience and provides a visualization of a particular company to a wide area of the population, and is possibly one of the most essential aspect of the survival and future of the company. Many designers use symbolism in their logos to make it impactful. In this section I address important attributes to consider when using symbolism in logo design and how one can make the logo stand out through effective use of negative space and the use of hidden meaning. 1. Choose a symbol that tells a story. Symbols are pictures that tell a story- MASH BONIGALA Symbols can…show more content…
Think of the context and the audience. Research the target audience from multiple perspectives. This is because a symbol in one country may be different in meaning in another country. For example, animal fox during medieval period was used as a symbol to signify devil, but in east, it was considered as an animal that brought…show more content…
I wasn’t able to find it until recently when I saw the logo again; inside a Swiss mountain- there I saw a bear and a bird. The bear has been cleverly included to tribute to Swiss town where the chocolate was made. Personally, I like the fact that the logo that has hidden meaning. It’s like solving a puzzle which when discovered gives a feeling of satisfaction. It is fun to look at and even though it is hard to find the subliminal note it is the logo with hidden meaning that I tend to remember the most. 5 Use of negative space Negative space is the space around the image, which helps to define it. The use of negative space becomes an effective tool in logo design, which can create overall harmony and optical illusion. It is commonly used to include hidden message in the logo. An example of this is seen in the logo ‘Café Melody. ‘Here the letter C shape is used from the word coffee but if you look at the negative space, a coffee cup (from a bird’s eye view) is shown. A tip when using negative space when creating a hidden message is working with simple imageries to create a composition. These attribute are tips to making a good logo using symbolism. However for me I think looking at logos that has been cleverly created is one of the best approaches to creating a good logo. By looking at how they have used symbolism with typography one can create a good logo
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