The term MICE in literal terms is an acronym for Meetings, Incentives, Conferences/Conventions and Exhibitions. MICE tourism combines business with pleasure. It’s a niche segment of tourism dedicated to planning, booking and conducting conferences, meetings, seminars and other events. Dwyer and Forsyth, 1996 described MICE as “The meetings, Incentives, Conventions and Exhibition (MICE) sector consist of activities including conventions, trade shows, seminars, events, exhibitions and incentive travel
This impact is not always positive, thus new forms of tourism have developed, which tolerate a larger degree of sustainability and through which tourism can become a supportive and useful factor for the cultural heritage individuality of the area where tourism activities are performed. This section of the article looks into the two main features which are connected to the paper the cultural heritage and the tourism competitiveness. Cultural heritage signifies the combination of physical
from International Journal of Culture, Tourism and Hospitality Research. The article reviewed is ‘Taiwan’s MICE visitors: business, leisure and education dimensions’ which is authored by Che-Chao Chiang, Brian King and Thu-Huong Nguyen and published in year 2012. The research is based on the motivational and socio-demographic characteristics of meetings, incentives, conventions and exhibitions (MICE) visitors to Taiwan in order to identify salient market subgroups or segments. The objective of
ITC Forayed into the Hotels business to bolster the national need of growing new parkways of outside trade income and boosting tourism. Starting with the Sheraton Chola, Chennai in 1975, ITC's voyage in this business has reclassified the substance of Indian neighborliness. Today, ITC Hotels is one of biggest inn networks in the Country with more than 100 inns crosswise over 70 destinations. Symbolized by its unmistakable "Namaste" logo, ITC Hotels coordinated India's fine custom of neighborliness
developments (Mason, 2007). With the development of science in all fields, banks and financial markets, hotel and catering businesses have become competitive in recent years as seen in the development of their activities, creation of private banks and financial institutions and applying marketing techniques and strategies for attracting customers and increasing deposit. The actual implementation of marketing for tourism ultimately depends on the ‘marketing mix’ chosen by the company (Page, 2003: 255). Based
year successful registrations businesses in RAK FTZ would give us a sense on which area of business the investors found RAK FTZ an excellent choice for their business investment. From there we would be closer to specify the segments of our target market during this period of time and determine the core messages which would have USPs for each
The literature review presented in this chapter will focus on tourist motivations and gender studies in tourism research. This is an exploratory study where the research is to investigate Malaysian women in Generation Y towards solo traveller. This chapter will provide relevant information of the consumer behaviour on decision making, an overview of the gender scholarship. In doing so, discussion of various theories and concepts of motivations and needs of the tourists and marketing tools as the
As indicated by a late industry report by The Global Luxury Hotels Market-Key Trends and Opportunities to 2017, a few urban areas in the U.S. are among the main, and quickest developing tourism goals (Timetric, 2013). For example, Washington, DC, is one of the quickest developing worldwide tourism goals, while New York is among the biggest as far as inbound vacationer volumes. Different urban communities that have kept on detailing
the highest quality wedding planning and the best services to the wedding planner industry. The small weddings are an opportunity to resolve problems with clients who cannot afford large weddings and the business will depend on the strength of the market and reputation. This will eliminate the amount of work and hire a planner. The trend is different and stylish and can fit any one. These weddings are fashionable, simple, easy, enjoyable and natural which gives you relaxation and comfort. Based on
products. Products are sold through exhibitions, museums and bamboo marts and bamboo emporium at Bhopal Haat. They are also in talks with E-bay over online distribution of products as artisans can directly sell to the customer and can target overseas market too. From our survey results, we realized that availability and convenience is lacking for customers. Most of the people do not visit marts and exhibitions often, and are therefore only able to access products that are available at convenience stores