Lucy's Halo Effect

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A. Is incorrect. Lucy may have experienced the “halo effect”. That is, she found Alex attractive and regarded him as a better check-out clerk. His attractiveness influenced his perceived customer service. Unconsciously, that may have influenced her to give him a higher rating. B. Is incorrect. Barbara most likely fell prey to the “horns effect. Her negative perception of Alex’s moustache influenced his other attributes, namely his customer service in a negative way. There is no correlation between facial hair and customer service. This explains why Barbara may have given Alex a lower rating. C. Is correct. Although Billy is a picky customer, he is the least biased because he seems to have not been affected by Alex’s other characteristics.

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