CHAPTER 2 REVIEW OF RELATED LITERATURE Bordwell and Thompson (2008) defined film as a medium that offers ways of interpreting and feeling that viewers find deeply gratifying. This takes the viewers through different experiences from the stories which is composed of characters that become part of the viewers itself. Film is a visually inclined experience that triggers the emotion and adds up new ideas. Through these emotions it enables interaction and relationship between the story and the audience
REVIEW OF LITERATURE AND RESEARCH METHODOLOGY 2.0. INTRODUCTION Branding is ultimately about securing the future of a company, its products and services, by building loyalties using emotional as well as rational values. Such values matter because they are exchanged for cash in the marketplace and affect the perception of a company’s products and services as well as its ability and its freedom to manage its future. The companies which are rated by marketers as the rising stars for the future are
CHAPTER - II CRITICAL REVIEW OF RELATED LITERATURE 2.1 Introduction A review of literature is a description of the existing research that is significant and relevant to a particular topic. The term “review” means “revision” or “glance over” or “refer back on”. Every piece of ongoing research needs to be connected with the work already done, to attain an overall relevance and purpose. A literature review gives an overview of the field of inquiry: what has already been said on the topic, who the key
This chapter involves the literature review for this study. This chapter is comprised by the explanation of the main macroeconomic determinants affecting the level of nonperforming loans. We make a literature review in this study because it is important to present what other economists have said to confirm the accuracy of this study. The economic literature consists of multiple studies that represent the relation between nonperforming loans and economic growth, interest rate and inflation rate. One
This literature review being done as a part of understanding rumour as behaviour in social life and in organisations will focus on how the subject of rumour has developed, how rumour is different from gossip, the various causes of rumours and its effects. The review will also shed light on how psychologists, historians and social scientists have treated rumour as behaviour in the past. The review is mainly limited to a few journals and research papers and those mainly published and available on the
fundamentalism, essentially on whether it should even be considered an ideology in the first place and that if it is an ideology, is religious fundamentalism the new fascism? This literature review will thus review sources that see religious fundamentalism as an ideology and then comparing it to others who oppose so. This literature review also aims to find correlative and/or causal links between religious fundamentalism seen as ideology and religious fundamentalism seen as the “new fascism”. Religious fundamentalism
ICTs in Ekurhuleni public libraries. This chapter reviews literature relevant to the study. It sought to give a deeper understanding of what ICTs facilities are used in public libraries, by whom are such facilities used as well as the reasons for the usage of such facilities. In this chapter, various literature related to the study is reviewed in order to put the study in its proper context, by identifying and analysing various issues in the literature that are relevant to the study. The chapter starts
2. LITERATURE REVIEW AND THEORETICAL FRAMEWORK 2.1 Passage sight vocabulary Understanding the reading passage begins by the ability to recognize the meaning of words, which is related with the vocabulary knowledge. Aside from the topic familiarity and background knowledge, vocabulary is a main concern that affects the reading comprehension success. Vocabulary itself means the compilation of words which carry the meaning we want to express. Tavakoli and Hayati (2011) also added that, vocabulary is
1.0 Introduction The article for this literature review was taken from International Journal of Culture, Tourism and Hospitality Research. The article reviewed is ‘Taiwan’s MICE visitors: business, leisure and education dimensions’ which is authored by Che-Chao Chiang, Brian King and Thu-Huong Nguyen and published in year 2012. The research is based on the motivational and socio-demographic characteristics of meetings, incentives, conventions and exhibitions (MICE) visitors to Taiwan in order
LITERATURE REVIEW: Introduction: Water around the world is used in three main fields: Industry, agriculture and domestic use. Each of these fields requires the water to be meeting certain standards. These standards include the water's pH, organic content, turbidity, heavy metal content, salinity, etc. As shown in Figure 1 less than three percent of the water around the water is fresh water; on the other hand, more than 95% of the water around the world exists in oceans. Sea water is more abundant