1 Introduction There is age-old and on-going struggle for the soul of education, fought over models of teaching and learning between those who believe in education as ‘acquisition’ and those who see education as ‘participation’. Frank Coffield typifies the key ideas of the former as “delivery, transmission, internalisation, achievement, accumulation and transfer” Coffield (2008:8) and the latter as “community, identity, meaning, practice, dialogue, co-operation and belonging” (ibid). This essay
2. Chapter: Nudge Theory applied in the UK 2.1. That is hard to take no notice of the fact that modern politicians are trying to find new ideas and strategies of governance. That caused by the traditional model of "permission and prohibition" of the state that do not bring the desired results. Firstly, the trend towards individualism and the idea of freedom of choice and secondly the increasing distrust and rejection of the «power» policy. That is why there is the need in new policies, that