Jean Kilbourne Objectification Of Women

1161 Words5 Pages
Nehreen Ahmed Professor Reese ENGL1301 AL3 2 October 2014 Objectification of Women in Society: An Annotated bibliography Killing Us Softly 4: Advertising’s Image of Women. Dir. Sut Jhally. Jean Killbourne. The Media Education Foundation, 2010. DVD. This documentary film exposes a consistent stream of misogynistic images of women which convey underlying messages beyond what the bare eye can see. The documentary challenges the media through critical analyses of advertisements featuring dominant images of thin, flawless women. Furthermore, Jean Kilbourne goes on to claim that the ideal image of female beauty is created through a series of photo shopping and photo retouching and those images of perfection are used as the basis…show more content…
For example, Rollins says that women are perceived as “different and not equal,” implying that respect for women is disregarded as they are more likely to be treated like objects which is why society sympathizes with the male victimizer, instead of the actual female victim. For example, the two offenders in the Steubenville rape case were tried as delinquents so they would not have to serve long sentences in prison which makes the “person who is going to do a life sentence,” the young woman who was violated and not the two assaulters. Many people are afraid to talk about rape or have discussions about it, hence many rapists remain unpunished and the many survivors are left silenced. Rape and sexual violence continues to be unacknowledged in society, but Rollins makes suggestions on how to improve society after he says that the two offenders can be executed tomorrow “but still, there is a problem that needs to be dealt with” and the solution to that problem is through education. Rollins proposes that women’s studies should be added to the school’s curriculum and that people need to learn that women deserve to be treated with respect and dignity. No man has the right to lay his finger on a woman without her consent and these values should be instilled in every person to ensure a society where both genders are treated
Show More
Related

  • Fast Casual Analysis

    1790 Words  | 8 Pages

    According to Kilbourne (1999), these imageries are often taken from pornography, which seeks to exploit. She believes that the use of sex in advertising is to portray power and exploit women’s beauty and sexuality). Women, both young and old, are often targets of sexual advertising. Blair stated, “Sex is a powerful and easy method of getting male attention and making product desirable. In advertising, it is easy to get a man’s attention by using women’s bodies and associating getting the women if he

    Read More

  • Summary Of Carmen Siering's 'Taking A Bite Out Of Twilight'

    1116 Words  | 5 Pages

    Bella? In order to answer this question, one may examine the message that objectification of women in advertisement exploits: women are inferior to men. The article “Two Ways a Woman Can Get Hurt” by Jean Kilbourn addresses objectification and submission of women in

    Read More

  • Women In Advertising

    1846 Words  | 8 Pages

    through promotion. Are women really being sexually objectified in advertisements? The answer is Yes. All should agree on this some advertisers and companies accept this and say that a woman’s body is used as products in order to sell. Even tough women are being objectified in adverts, people need to realize that women are humans just like men that have rights, feeling and aren’t products. That is why this research paper is going to show how the sexually portrayal of women in advertisements has drastically

    Read More

More about Jean Kilbourne Objectification Of Women

Open Document