Business Plan In a company like Maruti Suzuki, all the agendas are driven by team work and creativity. The company has magnificent teams in areas such as engineering, product planning and other sub verticals like marketing, promotions etc. Most of the planning for future is market – driven and depends on competitors product offerings. With portfolio of more than 15 products, there is always overlapping of prices and cannibalisation. Situation Analysis Industry Trends The automobile industry is aided
production of 17.5 million vehicles, of which 2.3 million are exported. The Indian auto market has the capability to dominate the global auto industry, provided a conducive environment is created for potential innovators to come up with new pilot projects. Maruti has been leading the pack with more than 40 percent market share with Hyundai following it. The world got a glimpse of the Indian frugal engineering with the Tata Nano and the first completely indigenously manufactured car, Indica. The next few years
Strategy adopted during recession Robust financial and operational resilience Maruti had virtually no debt and healthy cash flows which helped the company fund growth from internal sources. Its engagement with dealers and vendors was financial prudent and helped it build strong relationships with two vital stakeholders. This strong foundation helped Maruti capitalize on two strategies – capturing new markets and innovating in existing markets - turning recession into a huge opportunity for the company
company facing cut throat competition within the fields of technology and worth. Customer Satisfaction methods Followed By Mahindra The different methods followed by Mahindra consists of client relationship management, strategy to providing higher facility to the owner, and strategy to supply higher when sales service to client. Customer Relationship Management CRM as a tool was wont to produce positive spoken, to observe client experiences and generate referrals. A series of CRM activities were enforced
I do hereby declare that the Semester Internship program title A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFRENCE TO MAHINDRA AND MAHINDRA is a record of bonafide work done by me under the supervision of Mr. Aditya Kumar Gupta , Faculty Guide and submitted to Amity University Uttar Pradesh ,Noida (AIBS) in partial fulfillment of the requirements for the award of degree of Master of Business Administration.. Tarang Kansal Acknowledgement Any
DECLARATION I do hereby declare that the Semester Internship program title A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFRENCE TO MAHINDRA AND MAHINDRA is a record of bonafide work done by me under the supervision of Mr. Aditya Kumar Gupta , Faculty Guide and submitted to Amity University Uttar Pradesh ,Noida (AIBS) in partial fulfillment of the requirements for the award of degree of Master of Business Administration.. Tarang Kansal Acknowledgement Any task that is under