Background 2.0 Microenvironment Analysis 2.1 Microenvironment 2.1.1 The company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural 6. Recommendation 7. Conclusion 8. References 1.0 Introduction Marketing is a dynamic complex
refers to the mechanism of doing business electronically using the web or email) throughout the world since the turn of the new millennium. In fact, e-business has become a standard operation for a large volume of businesses throughout the world. Malaysia is not left behind in this technology chase and the number of companies engaged in e-businesses has seen a tremendous growth over the last decade. The Government’s support towards ICT is evident with the development of the Multimedia Super Corridor
Mokhtar, Dr. Selvarajah Tharmalingam, and, Dr. Sofiah Samsudin International Islamic University Malaysia INTRODUCTION When Islam and life are intertwined for Muslims who are guided by the Islamic principle ‘enjoining good and forbidding evil’, the inculcation of Islamic values in the production of advertising messages for the Muslim audience is crucial. Previous studies have not looked at the factors influencing advertising messages produced by Muslim countries. Of interest to the study are selected
However, the merger waves in India did not follow the same pattern. In India, M&A had a different image till 1991 because of the regulations. But the field of mergers and acquisitions in India has undergone tremendous changes after the economic reforms of 1991. The 1900s witnessed a merger wave- a merger wave that was truly international in scope. After a brief recessionary lull, the merger frenzy began once again and global megamergers began to fill the corporate landscape. This was derailed