H & M Fashion Analysis

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Introduction H&M which stands for Hennes and Mauritz was grounded in Sweden 1947 by the founder Erling Persson. The concept was affordable fashion that keeps updated with the newest trends. It was a new concept at the time and has since then been following H&M trough all the years. At the start, H&M was only focusing on fashion for women but has since then expanded their assortment of fashion for men, babies, youth and even home styling. Today H&M has 4,553 stores in 69 countries which make them one of the biggest companies in the world. But with a big company comes big responsibilities for the environment, society, social and economics. This is often called Corporate Social Responsibility or CSR and in this report, I am going to write about…show more content…
The energy they use in their value chain has to be renewable and the materials have to be sustainably sourced or recycled. A project they have started to aim for the ambition is the Garment Collecting project. The initiative behind the project is to reduce textile waste by recycling old textiles. In H&M’s stores, a garment collector has been placed out to collect old textiles. Since the project launched, 55,000 tones of garments have been collected which is the same amount of fabric as in more than 270 million t-shirts. The last ambition is ‘’100% Fair & Equal.’’ H&M wants everyone who is connected with their business to benefit from it and have good working conditions. One way they work with this is by the ‘’Fair living Wage strategy’’ that will ensure the employees have good working conditions with fair living wages. It will do so by engaging governments to take care of the wage and freedom issues, improve wage management in factories and continue to make sure to pay suppliers enough so they can pay out fair living wages to their employers.…show more content…
H&M mass produces clothes in many different countries around the world and the factories pollute the environment and society living nearby which creates a negative effect on the society. Another problem with the scale is that H&M doesn’t own any factories or suppliers which make it hard to control that every single factory follows H&M visions. It's one thing to say that everybody gets a fair living wage, but you need to control that it is the situation too. Some factory owners only care about money, and to make more money you can cut down the wagers or in some cases use child labor. These problems occur if H&M doesn’t take their responsibilities and observe the suppliers and their factories. H&M needs to spend a lot of money and resources to secure that all their partners are following H&M’s working plan.

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