Goldman's Chairman And CEO Lloyd Blankfein
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Goldman’s chairman and CEO, Lloyd Blankfein acknowledged that there was "a disconnect between how we as a firm view ourselves and how the broader public perceives our role and activities in the market."(Moyer, 2011, p. 1) At the annual shareholders meeting on same year May 7, 2010, Blankfein, “announced that the firm’s intention to create the Business Standards Committee to conduct an extensive review of our business standards and practices.” (http://www.goldmansachs.com/who-we-are/business-standards/committee-report/business-standards-committee-report.html) The Business Standards Committee issued 39 recommendations that Goldman Sachs pledged to implement in 2011. However, the jury is still out if Goldman will be able to fulfill these recommendations.