Gender Stereotypes In The Media

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There is no doubt that the media constructs stereotypes against women and certain ethnicities. In 2008, Mark Gould published an article in the Guardian discussing the top ten career choices of teen girls. The article was based on a survey conducted by the Engineering and Physical Sciences Research Council. Unsurprisingly, the top two career choices were model and actress. While the tenth top career path was engineering. These findings are nothing new and are indicative of the media landscape. This same message was corroborated in the assigned readings. In the Introduction to Critical Readings: Media and Gender, it said that "the sexist messages of these media forms socialized people, especially children, into thinking that dichotomized and…show more content…
These stereotypes are constrictive and very influential. In the reading Considerations of Media Effects: Social Psychology of Stereotypes: Implications for Media Audiences by Bradley Gorham it says "Stereotypes clearly don't give us 'the whole picture' of a group, as if such a thing is even possible, and they aren't neutral in their evaluations. Instead, stereotypes give us highly edited and distorted images of groups that tend to support the way groups are treated in society." (Gorham 98). They take this clouded perspective, tainted by ill-informed stereotypes, to be the norm and thus cannot think outside of that mindset. This collective mindset is clearly expressed by the results of the…show more content…
The media needs to do a better job of portraying women in a more suitable light. They have a social obligation to educate the population. The media should use the platform it has to show positive images of women. Depictions of women as scientists, doctors, business leaders, politicians, and engineers would help remove the negative stereotypes that mainstream media places on women. Over time with positive reinforcement these stereotypes can be broken. In fact, this process has already started to take place. More and more girls are considering ambitious careers in the sciences. In an article written by Jared Lindzon, in Fortune magazine, he says how today more and more young girls are starting to lean towards pursuing careers paths in the sciences than in modeling. Lindzon writes "In the 1989 study (by the British Journal of Guidance and Counseling), girls said they aspired to be teachers, nurses, flight attendants, secretaries and hairdressers. In the Fatherly survey (conducted in 2015), though, girls' No. 1 pick was doctor, followed by teacher and scientist.". It is important to note that this survey was conducted amongst children under the age of ten. However, this is a positive trend and will hopefully continue to flourish provided young females are exposed to strong female role models and positive images of women in society, unadulterated by media
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