Fossil India Case Study

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INTRODUCTION Fossil India Pvt. Ltd. is a hundred percent subsidiary of Fossil Inc. Fossil Inc. is a US based company started in 1984 which belongs to recreational goods industry. It started by selling affordable watches with a Vintage look. The company manufactures clothing, accessories, watches, jewelry, sunglasses, wallets, handbags, belts, shoes and perfumes. In watches, Fossil also has license business. The licensed watch lines that Fossil designs, manufactures, and distributes include Burberry, DKNY, Emporio Armani, Armani Exchange, Columbia Sportswear, Diesel, Frank Gehry, Karl Lagerfeld, Tory Burch, Kate Spade, Michael Kors, Callaway Golf, Davis Cup, Marc Jacobs, Skagen Designs, Michele and Adidas. In Feb 2015, Kate Spade New York watches signed a licensing agreement with Fossil Group. Fossil India brands include DKNY, Emporio Armani, Diesel, Fossil, Michael Kors…show more content…
Presently the company operates in 20 countries worldwide and has immense growth opportunity in non-western areas. The major portion of the revenue is generated from the luxury and premium watches. And the company continues to grow by means of obtaining the licensing agreements. The focus on retail markets is beneficial for Fossil's venture into more foreign countries, and its continued development in Latin America and Pacific Asia. An increase in retail stores provides the company with a more reliable source of revenue during its international expansion. Fossil's upcoming partnerships with Intel and potentially Google, will help the company to adapt to any changes in preferences. Based on this conclusion, and the following valuation, the current price presents itself as an attractive opportunity to enter the timepieces

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