Flett Company Swot Analysis

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Executive summary Fletcher building company is largest construction company in NEW ZEALAND. Its history began, when they build a timber weather board house in Dunedin, New Zealand. They transformed many times over following 92 years. At last in 2001 they listed as Fletcher Building Limited on the New Zealand stock exchange. The Headquarter of Fletcher Company is in Auckland (Penrose) New Zealand. There are 18,800 employees are working globally and there are 50 businesses operating under the Fletcher building banner. They are Australasia largest building materials supplier. (fletcherbuilding) External situation analysis:- Market ( customer) Fletcher building company is New Zealand’s largest building company. They are targeting to make big…show more content…
There is no subsidiary guaranteed on the Fletcher buildings. S W O T analysis:- Strength Brand name: - A strong brand name is also strength of Fletcher Company. This also gives them ability to charge higher price for their product. Because they give customer quality of work and also use high quality of products. Weakness:- Weak cost structure means if their competitor also doing same work on less cost than that will great loss to Fletcher company and also they will lost their customer. Recommendations – company have be more careful about health and safety of worker and other people who work there. More if country facing bad economy them they have try to do business in those countries that have a strong economy. This way can survive bad economy. Opportunities International expansion international markets offering them opportunities to expend their business in other countries and they can do more sales of their products and make

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