Flat World Knowledge Case Study

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1. The founders of Flat World Knowledge engages in a planning process that focuses on the technological and economic framework. Instead of a diversification strategy, Flat World Knowledge focuses solely on textbooks and ways to improve the efficiency of textbooks. As technology continues to advance and consumers realize that the traditional textbooks can no longer be used effectively by students and educators, the founders of Flat World Knowledge introduce the concept on online textbooks as an alternate resource. With college students spending an average of $1,000 each year on textbooks, FWK developed a strategy that made use of the technological opportunity that they have been provided to set them apart from other textbook publishing firms.…show more content…
Flat World Knowledge's incorporation of the technological factors in today's world in their business strategy has enabled them to garner competitive advantages over their competitions. Unlike other textbooks publishing company, who continues to use the traditional model for textbook publishing, Flat World Knowledge realizes the ineffectiveness of the traditional models and decides to create a new textbook model, digital textbooks. By offering online textbooks as a alternative resource to the tradition printed textbooks, Flat World Knowledge enlarges its clientele list by making its products more accessible. In today's world, computers and technology has become a common necessities in households and corporations. Thus, Flat World Knowledge took the opportunities that technology offers and creates barriers for its competitors. Flat World Knowledge's online textbooks can be sold at a lower cost than the traditional textbooks because it does not require paper or ink. Hence, students would feel more inclined to buy the original textbook published by Flat World Knowledge rather than looking for a substitute. Another competitive edge that Flat World Knowledge has over its competitors is its ability to offer revisions to the textbooks in order to maximize the efficiency of the textbooks. Unlike traditional textbooks, which can quickly become out of date with current events, Flat World Knowledge has the ability to modernize its textbook more affordably as it uses online

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