FOREWARD: It is quite a task to write a research paper on something as contentious as Globalization. It is even harder to bring out the benefits of globalization as today all the evil that happens around is attributed to this concept, which has existed in simpler as well as complex times and thus cannot and should not be blamed. In fact, I purport that Globalization always aims to make everything easier. It strives to work for all and not just few. It is wise to cite an analogy in the words of David
CHAPTER - I INTRODUCTION “History has come to a stage when the moral man, the complete man, is more and more giving way, almost without knowing it, to make room for the commercial man, the man of limited purpose. This process aided by the wonderful progress in science, is assuming gigantic proportion and power causing the upset of man’s moral balance, obscuring his human side under the shadow of soul-less organization.”- Rabindranath Tagore, Nationalism, 1917. Aristotle felt that the purpose of
Abstract One of the major preceptors of Transcendentalism, Thoreau manifested the Vedantic ideals for the exaltation of axiology over pragmatism, of spiritual over material and of static over dynamic. The movement stood as an emblem of the supremacy of celestially enriched East over the materially prosperous West. Gandhi sought inspiration from Thoreau and propagated the principle of Satyagraha, “Passive Resistance”. Thoreau’s Civil Disobedience influenced Gandhi tremendously who was
The development of international Marketing and partnerships could be done by giving tender notice or franchise requirement notice , so local party who is in interest may contact our Organisation to support and build our capacity and capability in research, education, sector, enterprise from them we can build/introduce new path to International Marketing in their country. *Here in this Assignment I would like to select Mc. Donalds, and its entry to Indian Market as focus on geographical market or region