Etihad Airways Case Study

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COMPANY BACKGROUND Etihad Airways is the national airline of the United Arab Emirates, with its base and hub being in the nation’s capital city, Abu Dhabi. Established in 2003 by Royal (Emiri) Decree, Etihad Airways is owned and supported by the Government of Abu Dhabi. The Skytrax 5 – star certified airline ranks among one of the top airlines both regionally and globally, in just a short period of time. It is one of the five primary divisions that the esteemed Etihad Aviation Group (EAG) is comprised of, the other four being Etihad Airways Engineering, Etihad Airport Services, Hala Group and Airline Equity Partners. Emirati values are the core of Etihad airways’ hospitality that not only sets it apart from other airlines, but sets it as…show more content…
The reason behind this being that Asia has experienced a great increase and development in these countries’ economy. Regional competition Gulf Air (Bahrain), Qatar Airways (Qatar), and Saudi Arabian Airlines (Saudi Arabia) are some of Etihad’s regional competitors since they are increasing the number of their fleet which makes the competition even more intense. Also, most of these airlines provide customers which more options to choose from and are comparatively more cost effective. Furthermore, Qatar Airways is ranked among the best airlines in the world making it Etihad’s main competitor in the Gulf. National competition Direct The United Arab Emirates has three other airlines apart from Etihad Airways; Emirates Airlines (Dubai), Fly Dubai (Dubai) and Air Arabia (Sharjah). These airlines are considered to be Etihad Airways’ direct competition locally. However, Emirates would be Etihad’s main competitor as it is the only other UAE based premium airline as well as one of the leading airlines in the industry, whereas Air Arabia and Fly Dubai are considered to be more of a low budget option in comparison which is a threat to Etihad in terms of

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