REVIEW OF LITERATURE AND RESEARCH METHODOLOGY 2.0. INTRODUCTION Branding is ultimately about securing the future of a company, its products and services, by building loyalties using emotional as well as rational values. Such values matter because they are exchanged for cash in the marketplace and affect the perception of a company’s products and services as well as its ability and its freedom to manage its future. The companies which are rated by marketers as the rising stars for the future are
2.13.1 Loyalty Program Loyalty programs are designed to improve customer’s satisfaction and commitment Broekhuizen & Peelen, (1997). The effectiveness and the relevancy of loyalty program are measured through the achievement of certain levels of customer’s satisfaction threshold (Keh & Lee, 2006). Loyalty programs give away benefits or the perceived value to the members as a token of appreciation for their loyalty to the organization. In addition, Bolton, Kannan
To examine the impact of celebrity endorsers on consumer shopping styles and purchase intentions for select global brands in apparel industry. A Proposal Submitted to University Business School Panjab University Chandigarh On September 3, 2014 By Gobind Raj Singh Aulakh MBA-IB Roll No. 9 Table of Contents 1. Introduction…………………………………………………………………………………...........................3 2. Need for the study…………………………………………………………………………………………………..4 2.1 Contribution of the research……………………………………………………………………………
There are many customers who are store loyal rather than brand loyal, especially for low involvement products. If a brand is available every time in shelf, there is a high probability that customer might go for repeat purchase and develop brand loyalty. In addition to all these facts stated, it is generally seen that consumers prefer national brands for durable products like electronic, luxury and clothing items whereas private label is preferred in food and other perishable items Research Methodology
An Empirical study on brand preference of sports gear Abstract The research was conducted in the mega-metropolis city of Mumbai by students of Rustomjee Business School, Dahisar. The research has been carried on to understand the consumer’s perception or attitude towards these sports gear. The findings of this survey would enable The study of consumer behavior in sports gear helps understand customer. This study investigates the interrelationships among brand preference in the sports gear. The
Shakespeare's Othello, Othello’s character changes drastically throughout the play. The noble general the audience is introduced to in act one becomes increasingly paranoid, and eventually murders his suspected wife due to his uncertainty of her loyalty. Iago and Roderigo introduce the audience to Othello. They slander his character, comparing him to an African Stallion, and insulting his race and “thick lips.” To the audience, Othello would be a uncouth and impolite character with unholy intentions
appropriate gender roles in a society conditioned by war in order to survive. The portrayal of women divided into the categories of virgin and whore, consequently leading the two to be confused with each other, ultimately creating the tragedy that is Desdemona's death in the final moments of the play. There are only three women in Shakespeare's Othello, Desdemona, Emilia, and Bianca, and each play a role that identifies with a certain aspect of socially accepted gender roles towards women. The society
success as a soldier of the Venetian military. The second part of the speech describes how he won Desdemona’s love with his heroic tales. Both parts of the defense speech show the reader multiple aspects of Othello’s character. Othello begins his speech by addressing the senate as his
Throughout the course of the play Othello, Desdemona's character evolves and develops. In the beginning of the play, Desdemona was a strong woman who challenged traditional Venetian beliefs, but as the story goes on, her strength is weakened and her relationship with her husband diminishes. Desdemona starts off in a period of naïve, happy love of Othello, progresses to a phase of bitterness at his treatment of her, and ends with a final, powerful adoration for her husband that survives even through
handkerchief serves as tangible evidence for Iago to convince Othello that Desdemona has been having an affair with Cassio. Although it had a limited appearance in the novel, the strawberry embroidered handkerchief turns Othello’s suspicions of Cassio and Desdemona’s alleged affair into full blown hatred and represents, in Othello’s eyes, the loss of love and the birth of betrayal. Without the presence of the handkerchief, Iago does not have a physical, damning argument that will take his allegations over the