It’s nearly impossible to underestimate the connotation of the internet nowadays, considering its ubiquitous presence in every facet of daily life and business. Over the past few years, massive technological advances have been realized. The innovations have contributed a lot to the introduction of new services and products, including the improvement of the existing ones by various internet service providers. Companies in the cable industry provide access to the Internet via wired or wireless connections. Essentially, ISPs provide its customers with products and services that allow them to connect to the internet at different levels. These levels include the community level, and commercial level; non-profit, or otherwise privately owned businesses (Perset 21).…show more content… The primary services include television programming from cable networks to consumers, high-speed internet access, video programming, in addition to digital voice telephony services disseminated through cable, DSL, and fiber (Perset 21). Major stakeholders include Comcast (28% of the cable market), Verizon (7.1% of the fiber market), and AT&T (17% of the DSL market), and Time Warner Cable (15% of the internet service market). However, the merger between Comcast and Time Warner Cable would be expected to translate to a market share of at least 40% of the ISP market (Lemstra et al. 309). External analyses of the cable industry provides different stakeholders, such as Comcast and Time Warner Inc. with better understanding of the available opportunities and strengths, as well as find ways to address major weaknesses and threats. Additionally, businesses in the industry can develop practicable business goals and strategies for achieving them if they understand their business environment (Lemstra et al.