Kid Kustomers By Eric Schlosser Summary

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Kids as a Powerful Customers Children are becoming the target market of many companies all over the world. Eric Schlosser is the author of "Kid Kustomers", an article in the book "Signs of Life in the USA." In the beginning, Schlosser stated, children might not have much money to spend on their own, but they have "pester power," and "leverage" to get their parents buy what they want. Nowadays more and more parents spending more time on working, so they tend to use the money to buy more toys or whatever their children want to satisfy theirs need. In doing so, children are become more spoil because they know whatever they want, their parent will buy for them. Children gain a relationship with television that can last a lifetime. Businesses gain…show more content…
Schlosser argues, "Nickelodeon, the Disney Channel, the Cartoon Network, and the other children's cable networks are now responsible for about eighty percent of all television viewing by kids" (226). Children are easy to get influenced by the advertisement that they see on television because the typical American child spends about twenty-one hours watching television per week. Schlosser claims, "Many studies had found that young children often could not tell the difference between television programming and television advertising" (226). There are an estimated that the kids who spend that amount of time watching TV have watches more than thirty-thousand TV ads per year. In addition to that, Saturday-morning children's ads has become very famous among kids, but also caused angry debates twenty years ago. Breakfast cereal had become American breakfast tradition because of the powerful of Saturday-morning television. Schlosser mentions that children are a loyalties customer who easy to get influenced by the ads. When the parents are still on the bed, the kids can get up and make a bowl of cereal and watch their shows. This habit becomes a life-long habit for American children and continues to grow a

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