A STUDY ON VERTICAL MOBILITY OF EMPLOYEES IN PRIVATE BANKING SECTOR WITH SPECIAL REFERENCE TO CUDDALORE DISTRICT CHAPTER-1 INTRODUCTION 1.1 INTRODUCTION TO BANKING Bank is defined in many ways by various authors in the book son economics and commerce. It is very difficult to define a bank; because a bank performs multifarious functions may be defined in many ways according to their functions. The evolution of different types of banks, each specializing in a particular field, gives emphasis on each
Mix. In this topic we study that how brand image of ACC helps the boost in sale of Ready Mix Concrete of ACC and will also try to understand the impact of brand image in the marketing of concrete. OBJECTIVES • To study about the brand image about ACC Concrete • To study about the effects of brand image on customer buying • To study about the various products offered by ACC concrete • To study about the strategic positioning of ACC concrete in the market Scope of the study Concrete is a important