Case Study Of Oasis Group

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Oasis Group "A Diversified Group Which Represents India's Corporate Excellence into the International Market." Founded by Shri Omprakash Malhotra in 1987, the Oasis Group is going to complete a 3 decade long journey under the inspirational leadership of Mr. Deep Malhotra. Mr. It is the contribution and commitment of the three generations that resulted in one of the premier liquor makers in India, and a group that owns two 4star hotels. Oasis Group is the biggest ethyl alcohol exporters and the largest exporter of grain based ENA from India to the entire world. Oasis is ambitious to bring some desirable changes in India's fuel & energy sector with its highly anticipated ethanol based renewable energy project. The Oasis Distilleries Ltd.’,…show more content…
1500 crore in the last financial year, and now it is ready to touch Rs. 2000 crore mark in 2015-16. Innovations that Led the Organisation to Newer Heights Today, the group has a wide distribution network across the nation and its hotels & resorts division is also touching new heights of success. Oasis Group's achieved a turnover of Rs. 1500 crores, during the financial year 2014-15. The company presently operates 5 distilleries across the country with a collective production of approximately 20 crores litres of Grain Based Extra Neutral Alcohol, making it one of the largest Grain Spirit producers in the Country. Crown of the Nation, Pride of Punjab Presently the company operates in approximately 18 states in India, besides Union Territories and is also exported to a number of countries. The Company operates in most of the prominent civil Indian Made Foreign Liquor markets. Since the Company is a preferred supplier to the Canteen Stores Department (CSD) which caters to the Esteemed Indian Armed Forces, the company enjoys an absolute PAN India presence for its IMFL…show more content…
After the unparalleled success of 'Blue Patrol,' the premium whisky label, Oasis Group is ready to attain an enviable position in the liquor market of India with the launch of an imported Vatted Malt Scotch blend very soon. Moreover, the company is firm to introduce another Super Premium Whisky brand with dynamic Packaging and blend by next year. Oasis also contains a Pure Herbal Diet Whisky range for a rather health conscious target segment in its extensive product line, the herbal range is blended out of Aloe Vera, Ginsing & Garcinia. Besides, the group is in the process of launching a tripled distilled Green Apple and Orange flavoured Vodka in the Premium category very shortly, and a Premium Grapes Spirit Brandy for the South Indian

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