CNS Advantage

310 Words2 Pages
One advantage for CNS on taking Breathe Right strips into international markets is the beginning of something new on the market. It is a product that people have not brought to the market. Dynamic world market changes in the past 30 years have influenced opportunities for global sales of Breathe Right strips. Key trends include increased availability of OTC products formerly available only by prescription: and a global push toward self-care, spurred by the increasing cost of health and medical care. OTC have also extended beyond the traditional boundary of the pharmacy and into grocery and other channels. Another advantage of taking CNS internationally is the ability the company will have to compete in other countries and also satisfy the
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