Uber Uber is a private transportation company, it is also cheaper, friendlier, cleaner and more trustworthy than getting a taxi. Customers seem to like it more than the taxis but they seem not to like that so instead they stand in the way between uber so they don’t become a bigger and better company then what they are. Ubers service in Australia has grown really quick which is a really good thing because it’s not an Australian company, uber comes from the states where it all started in San Francisco
The SWOT analysis is a diagnostic method to determine a business strengths, weaknesses, opportunities and threats. Strengths and weaknesses both speak of the business internally. These are the actual advantages and disadvantages within a company. A strength could be something useful to the success of the business like brand image. Also a weakness could be something that needs improvement like low product satisfaction rate. Opportunities and threats are external