C. Wright Mills: A Sociological Analysis

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C. Wright Mills defines the sociological imagination as a way of examining the seemingly chaotic, unsystematic world around us, to show that in fact, social facts rule a good portion of our lives. Examining things from a sociological perspective means examining all the power structures that exist that overlap with the issue in a society. Mills defines personal problems and public issues within the scope of the sociological imagination to note that personal problems are private issues, whereas public issues that encompass many people are in fact structural issues that are directly caused by an upset in political, socioeconomic, and power structures. This idea of public and private intersection is the basis of Mills’ idea of the sociological…show more content…
Coffee boomed all over the world, as long ago as the 15th century, but it was merely a drink, uncultured and relatively flat in the scope of society. In fact, coffee was on a consumption decline as younger generations began to socially associate the act of consuming coffee with their elders, and the raising price of coffee beans in the 1970s and 80s drove consumption even lower (D’Costa). As coffee began to grow, not only in accessibility, but also in personality, flavor, and specialty, people began to connect with it and we see the beginning of coffee’s socialization. “People began to drink coffee because it meant something to them: a flavor for everyone, a style for every lifestyle—we have methodically been taught to socialize over coffee, to look for a boost in productivity from this drink…show more content…
Coffee beans as we know them, are actually the seeds to a cherry type of fruit, and once the seed is extracted and dried and roasted, it can be ground and used to make the caffeinated drink we know today (Ten). In fact, the coffee goes through so much in the process of creation that the coffee consumer is probably the smallest part of the whole process, yet the egocentrism of the act of coffee drinking causes coffee consumers to mostly ignore what it takes for the coffee to get in their hands. The ease of access to coffee nowadays is certainly part of the growing demographic for coffee drinkers. A once adult-associated drink now has a growing demographic of younger and younger coffee drinkers as chains like Dunkin’ Donuts and Starbucks glamorize and sweeten their coffee drinks and market them to teenagers and 20-year-olds. This ease of access is also the main part of coffee culture, and how coffee became so easily integrated into the American society of the hustle and bustle world. “The idea of the morning person aside, morning commuters seem to fall into one of two categories: the Caffeinated and the Un-caffeinated—the latter category being those who intend to consume coffee, but haven’t quite gotten their morning java yet (D’Costa).” Coffee is a staple in American society; people assume
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