The CEO's strategy made significant progresses during the past years which is stabilized its core business: soup and simple meals. In 2014, its net sales increased 3% to $8,268 billion (2014 annual report) and revenues increased of 2.7% over the fiscal year 2013. However, gross profit decreased even though net sales increased during the last fiscal year. Gross profit decreased by $14 million in 2014 from 2013. As a percentage sale, gross profit was 35.1% in 2014, 36.2% in 2013 and 39.2% in 2012 (2014
the soup industry, its strategic management, external analysis, and internal analysis. Soup industry is always a food service industry, which provide customer a fast, delicious food. There have a lot of companies provide this fast and delicious food to customers. But Campbell Company focused on the customer needs, they noticed that customers are not only pursuing the fast and delicious food, but also need the healthy food, so Campbell Company state their goal to provide healthy soup to their