Behavioral Theorists

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The next approach to consider is the behavioral/social approach. This approach states that all behavior is learned through conditioning and that behavior can be unlearned and retaught if the behavior is unacceptable. Behavioral theorists believe that a behavior can be changed with positive or negative reinforcement. Prominent theorists who influenced behaviorism include: Ivan Pavlov, B.F. Skinner, and John Watson. Behaviorists believe that regardless of genetic background or personality traits a person can be trained to perform any task. Implicit in the work of nearly all learning theorists is the assumption that behavior can be controlled by systematic modification of learning contingencies. Indeed, Skinner goes far beyond Pavlovian conditioning
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