the company and their history background. This report will also include the PESTEL Analysis, Porter's 5 Forces as well as some strategic recommendations for the company. Looking into the technology market, we have chosen Apple as the topic of the report. Apple is one of the largest company in the technology market and also leading the market too. Company’s Background Apple Inc., which is commonly known as Apple, is a technology company that develops their own consumer electronics, computer software
NTRODUCTION Apple Inc. is a American company which manufactures computer software, personal computers, cell phones & consumer electronic products. The world's renowned products by Apple are: the Macintosh line of personal computers, the iPhone, the iPod and the iPad. By August 2010, 301 retail stores in 10 countries were operated by Apple Inc. The Apple consists of various software which are as follows: the Mac OS X operating system, Final Cut Studio, Logic Studio, productivity software (iWork suite)
Contents Cover Page Assignment Task Table of Contents 1.0 Introduction 1.1 Company Background 2.0 Microenvironment Analysis 2.1 Microenvironment 2.1.1 The company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural 6. Recommendation
Table of Contents Summary 4 Introduction 5 The Seven S Models for Strategic Planning 7 Strategic Analysis 8 Analysis of the Remote Macro Environment 10 Sociological factors 11 Technological factors 11 Economic factors 12 Political factors 12 The Micro Competitive Environment 13 Threat of New Entrants 14 Bargaining Power of Suppliers 14 Bargaining Power of Buyers (Customers) 15 Threat of Substitute Products or Services 15 Industrial Rivalry 15 Strategic Choice 16 Porter’s Generic Strategies 16 Cost
Apple Inc. a. Source of risk The Apple Company has faced various risks to its performance whether the risk is known or unknown that can affect project or business performance such as financial condition, operating results and stock price. The first risk that possesses by Apple Company is an economic risk through the consumer and business aspect. This is because the bad global economic conditions affect consumers and businesses have declined their demand of company products and services in response
LSM The impact of intellectual property rights on preserving the competitive advantage. A case study of Apple Inc’s iPhones . Word Count: 14,014 Abstract The world today has rapidly developed into a services industry where knowledge is power. Knowledge provides means of acquiring newer technologies which then businesses can then use to create new products. In this context, IPRs become a valuable asset that firms can use strategically to lessen or prevent competition. IPRs are basically
of pay and this will thusly affect on the business association execution. A portion of the imperative components to be considered by Sony electrical organization in the Chinese market are: 1) Economic phase of china, 2) Economic structure received by china which for this situation is Socialism, 3) Economic arrangements by china e.g. mechanical, observing and physical. By and by, Chinas national lists like; National salary, dissemination of pay, rate and development of GNP, per capita wage, extra
Industry Analysis Huawei is a globally operated and leading Information and Communication Technology (ICT) solutions provider, functioning in the Telecom networking equipment industry. Although most of its revenues come from manufacturing networking equipment sold to enterprises across the world, including Vodafone, China Unicom, Deutsche Telecom, etc. However, we concentrated and conducted our research on the Telecommunication industry it operates in, producing Smartphone’s and other electronic
brand itself. An example given by Bhasin himself is Mercedes Benz which is a very strong brand. Apple Computer’s Lisa, Newton – which was a market failure, and iMac – which was a market success, are evidence that brands and products have a
Give an example of a company which is currently facing the challenge of deciding whether to become more vertically integrated or less integrated. Apple is currently facing the challenge of becoming more vertically integrated or not. As labor costs are rising in China, it is becoming more and more expensive to manufacture Apple products in China. They are looking into taking over the manufacturing process of the currently outsourced components by manufacturing these at a plant in Texas