two strategies used in most specialty coffee stores in Hong Kong Specialty coffee industry in Hong Kong is kind of oligopoly competition. There are few dominants such as Starbucks and Pacific Coffee, which have established 137 stores and 83 stores in Hong Kong respectively, having the major market share. There are also few small specialty coffee shops which are not associated with others such as Elephant Grounds and Lof10. The two different types of coffee stores, chain stores, and the mom-and-pop
COMPANY REPORT STARBUCKS MARKETING ANAIYSIS BBA-IB Batch 2012-2015 Amity International Business School (AIBS) Amity University FACULTY GUIDE: PROF. V.P KAKKAR MADE BY: SHEETAL BUDHIRAJA A1833312032 CERTIFICATE OF ORIGIN This is to certify that I, Ms Sheetal Budhiraja, a student of Under Graduate Degree in BBA (2012-2015, Amity School of International
Bibliography 17-18 Introduction OldTown Berhad is a company founded in 1999, became the first white coffee manufacturer in Malaysia. They serve coffee beverages which are produced using their own formulated blend of coffees. OldTown’s business activities can be divided into 3 categories which are the operation of their café chain, the manufacturing of their products, and the
expansion. The restaurant industry experienced less than expected growth post-recession, however, due to low customer cost, the quick service segment is largely recession proof. Tim Hortons faces many large competitors in the quick service sector. Starbucks offers customizable drinks and loyalty programs, but the high price targets a more affluent demographic. Conversely, McDonald’s boasts lower prices and has expanded successfully on an international scale. However, their reputation has suffered as
system, which could be combined with pre-sales visits and (5) sales through third-partywholesalers of the products.Since Coca Cola Company has an obligation-forwarding attempt to make their large customerslike hotels, giant supermarket chains in addition to the national event outlets in the major cities.Moreover, retailers of Coca Cola Company have in fact sold Coca Cola products. According tothe opportunity to sell Coca Cola, products throughout supermarket chains, Coca Cola Companyclearly, have
Introduction As one of the world’s largest beverage company, Coca-Cola is the leading soft drink producer and marketer. Coca-Cola is also the world’s largest producer and distributor of syrups and concentrates for soft drink, it continues to rise up to the challenge and continuously explore for new markets to increase its market share and enhance its presence worldwide. 75% of the corporate sales volume accounted for Coca Cola, the others consists of other famous beverage brand such as Sprite, Fanta
an example to have a better understanding of how several strategies are implemented due to the increasingly sophisticated price discrimination techniques which are employed by the different firms in the industries A more in-depth examination and analysis of the industries would be shown in the later part of the report. With this report, we will explore the strategies adopted by the industries and how these strategies can benefit the producers,