Bharat Petroleum Case Study

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This mid-year venture is about BPCL and its history, the way it leads its business, its corporate obligation, the way it advertises its items, its HR approach, its enrolment and choice procedure and so on. • Though framed in Scotland in 1886, the organization developed out of the ventures of the Culinary expert Rohit Oil Organization which started in 1871 to refine raw petroleum delivered from- primitive hand delved wells in Upper Burma. • In 1928, Asiatic Petroleum Organization converged with Burma oil organization which prompted the arrangement of Burma-Shell Oil Stockpiling. Disseminating Organization of India Constrained. Burma Shell started its operations with import and advertising of lamp oil. • On 24 January 1976, Burma Shell was…show more content…
Petro-Fed Oil & Gas Industry Honours. • Bharat Petroleum was pronounced as the Best Performing PSU among the Navratnas. Considering core dimensions of growth, strategy, performance and competitiveness. • Indian Institution of Industrial Engineering (IIIE) has given the Performance Excellence Award 2013 in the Platinum Category (Organization in the Energy Sector). on Bharat Petroleum. • Bharat Petroleum Corporation Ltd was announced winner of the “Excellence Awards for Social Responsibility”. at the 21st World Petroleum Congress organized in Moscow. BPCL won the coveted Annual Green tech Environment Excellence Award in the petroleum refinery sector, for outstanding achievement in environment management. ENDORSEMENTS • To connect with gatherings of people, BPCL has taken advantage of prominence of two young, and dynamic brand ambassadors – cricketer Mahendra Singh Dhoni and Formula One speedster Narain Karthikeyan to endorse BPCL brands – MAK and Speed…show more content…
MARKETING • The Enterprise offers products and services in order to meet the needs of its clients. And it is not simple as the client base is varied requesting better execution and fulfilment of requirements from the individuals who fly in the air to the larger Indian masses who survive on lamp fuel as their cooking fuel. • The challenging task for any business to survive in the market is to hold its existing customers and to form a new bond with the upcoming customers. The relationship should be such that it yields productive results to both the organisation and its clients. Remembering this , BPCL thought of an inventive idea known as “BEYOND LPG”. • Beyond LPG is a value added service which was introduced in October 2003 by BPCL to serve its clients at their door steps through its system of wholesalers. According to the concept not only LPG cylinder is delivered, but also the products as per the clients inclinations are conveyed at their doorstep. The products include home apparatuses, springs, water purifiers, kitchenwares, kitchen utensils, staple goods (tea powder, sugar, cookingoil, food grains),soaps, cleansers, gas stove,

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