Agile Supply Chain Case Study

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Applying the winning strategy of supply chain management was introduced by the concept of agile supply chain (Harrison et al., 1999). It is a newly accepted part of business. Context of supply chain management about agility is responsiveness (Lee and Lau, 1999; Christopher and Towill, 2000). Existing literature on agility presents it as a general concept, usually linked tomanufacturing only. To assessing agile capabilities is more practical in supply chain. (Van Hoek et al., 2001). It is unlikely that any single organisation will be able to produce artifacts to satisfy some emergent market demand by correctly configured customization and added value. Agility suggests cooperation to increase competitiveness within organisations. In order to…show more content…
To be truly agile, a supply chain must adopted a number of distinguishing characteristics which include market sensitivity, process integration, virtuality and networking (Kisperska-Moron and Swiercze, 2008: 2). Parallel developments in the areas of agility and supply chain management brought to the introduction of an agile supply chain (Harrison et al. 1999, Christopher 2000). The idea of creating agile supply chain has become a logical step for companies even though agility is accepted widely as a winning strategy for growth which a basis for survival in certain business environments (Ismail and Sharifi…show more content…
A nice example of a fashion product is trendy clothing. The challenge faced by a supply chain delivering fashion products is to creating a strategy that will improve the match between supply and demand and bringing the companies to respond faster to the marketplace. Typical for agile supply chain used for fashion products. Commodities Tinned soups is example of basicproducts where their having long life cycles and have low demand uncertaity due to the fact they tend to be well established products with a known consumption pattern. The driving force for basic product supply chains is eventually cost reduction. Typically used for comodities is lean supply chains. COMPETITIVE ADVANTAGE The existent of ompetetive advantages is when a firm has product or servicethat is perceived by its target market customers as nicier from its competitors. It is an advantage an organisation has over its rival, gained by offering consumers better value, either by means of lower prices or by providing greater features and service that justifies higher

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