Swot Analysis Of Vodafone

1472 Words6 Pages
Communication has been important for thousands of years, but now it has become an indispensable part of our lives with ever expanding internet networks and mobile data coverage. People want to share their lives and experiences on social media, online communication app and platforms, stay in touch with friends and family. This is more difficult for some people than others. As the borders of countries become less important in globalized world, many people are working or continuing their education thousands of miles away. This is especially the case in countries like Turkey where young people are searching for a new life away from their countries because of the rapid increase in the young population, on the contrary the decline in the employment…show more content…
Because of good cultural analyse Vodafone could make people’s mark in the market. First motto of Vodafone was ‘Power to you!’ all around the world and the colour of Vodafone’s logo which is red was matched with their slogan well. Red refers to power, vitality, aggression, passion and love. When Vodafone’s logo and slogan is considered two different types of Archetypes come to our minds: Ruler and Lover. However, Vodafone decided to take a different tack in Turkish market and use Everyman and Jester archetypes. The reason of it is understandable when we think about their position: Their message was clear: We are new but not different! (to make people belonging) Secondly, Vodafone has discovered a different feature of ‘emotional’ Turkish culture: Sense of humour. One the one hand, Vodafone was using everyman characters such as teachers, cooks or family members with neighbourhood residents in TV commercials. On the other hand, Vodafone started to use funny elements and well-known comedians in TV commercials. In terms of Everyman or Regular Guy archetype, their desire is to connect with others and everyone. As it represents normal guy or woman (where all men and women are equal), it claims that it is accessible for everyone realistically. Vodafone’s pricing their services verifies that everybody can afford their products or services. It can be seen their special offers almost for all occupational groups such as teachers, doctors, civil servants, drivers, farmers and also with ‘My Business Partner’ campaign they support small business owners by education and special offers . So, Vodafone appears an accessible telecommunication company for everyone! (((With reasonably price policies.)))) With the second archetype Jester, Vodafone
Show More
Related

  • Marketing Strategy: Marketing Strategies Of Vodafone

    720 Words  | 3 Pages

    STRATEGIES OF VODAFONE ENROLLMENT NO.A70046150567 SUBMITTED BY: APOORV SINGH COURSE:B.COM(HONS)III(B) FACULTY INCHARGE: Ms. JAYANTI SRIVASTAVA (ASST. PROFESSOR) INTRODUCTION-VODAFONE The company was founded in 1992 as joint venture…. Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers minimum 23 telecom sector circles in India. Despite the official name being Vodafone Essar, and it its products

    Read More

  • Swot Analysis Of Vodacom

    1410 Words  | 6 Pages

    South Africa. It was previously owned by Telkom (50%) and Vodafone (50%). Vodafone then increased its stake to 65% and Telkom enlisted their remaining holdings (35%) on the (JSE) Johannesburg Stock Exchange. In addition to its presence is South Africa, Vodacom has operation networks in Tanzania, Democratic Republic of Congo, Mozambique and Lesotho. They were the first cellular provider to introduce LTE in South Africa. Environment Analysis Vodacom is aware of their dependence on

    Read More

  • Airtel Marketing Strategy

    6771 Words  | 28 Pages

     High Debt: With its acquisitions turning out to bad investment, and credit being high and margins being low, Airtel group is under high debt. Airtel does not have as deep pockets as Vodafone. Opportunities  Strategic Partnership: Partnering with smart phone companies is going to be a smart strategy as far as MNP (mobile number portability in India) is concerned. This will ensure fixed cash flows in the future and a higher customer base

    Read More

More about Swot Analysis Of Vodafone

Open Document