Access Bank Case Study Solution

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This study is on Mergers and acquisition as a means of improved business performance and customer satisfaction. The Case study of this research is Access Bank Plc. Chapter one of this study is preliminary. It provides a contextual of the study and reviews the statement of the problem. The chapter provides the specific objectives of the study. It raises the major research question that provides the basis for formulating the hypotheses that are tested later in the study. The significance of the study is also presented in the chapter defining the scope of the research objectives. 1.1 BACKGROUND Access Bank Plc was licensed by the Central Bank of Nigeria (CBN) as an International Bank. It was built up in 1989 with more than 366 branches across…show more content…
The securing of Intercontinental Bank by Access Bank has remarkably changed the substance of the Nigerian banking segment as Access Bank progressed into the upper echelon of banks, which was earlier occupied by First Bank, Zenith Bank, Guaranty Trust Bank (GT Bank) and United Bank for Africa, (UBA). Access Bank has ascended to end up the third biggest Nigerian bank in terms of its asset portfolio. The acquisition expanded the level of rivalry in an effectively fierce Nigerian retail showcase and could well drive down expenses for consumers. Access Bank's merger deal with the defunct Intercontinental Bank in 2011 has been deemed to be Africa's top merger and…show more content…
While Neely (2002) sees it through financial reports, Matic and Papac(2014:784) see it from the point of view of Cooperate Governance and Reputation. The account of Yildiz et al (2014:789) pin points and measures business performance from its staff by means of market share, consumer satisfaction, sales and so on. 1.2 Statement of the Research Problem The acquisition of Intercontinental Bank by Access Bank was to among other things improve business performance and customer satisfaction. There have been limited study to validate this objectives as well as the implication of poor business performance and poor customer satisfaction for a company with a great number of shareholders, it is imperative for this study. This is especially so given subtle complaints observed within the bank. 1.3 Objectives of the Study This study aims to amongst other things: (i) Assess some challenges that may arise with customer satisfaction after a merger or acquisition in financial

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